I’m Varpu, MSc, content creator & digital sales strategist.

A Finland blog that tells you all about Finnish language, culture, food and travel!

Her Finland - A Curious & Kind-Hearted Community



Her Finland specializes in Finnish culture and traveling around Finland. I offer a local’s perspective, helping my audience get to know Finland, wherever they are. 


With my “aha” moment digital products, my students effortlessly tap into the Finnish language & culture, while having fun. 


Since creating Her Finland in 2018, it has grown at a fast rate.

The blog has been featured in UK’s Sunday Times Travel Magazine and various other publications online as the go-to site offering tips on traveling in Finland. 


Now, Her Finland reaches over 70 000 engaged students, readers, social followers & subscribers each month.


    • Monthly Page Views: 90K
    • Monthly Readers & Followers: 70K
    • Monthly Social Reach: 900K
    • Average Social Engagement: 9.5%
    • Online Students: 2700 



USA (27%), Finland (20%), UK (7%)

Canada (5%) and Australia (5%)


65% Female

35% Male


25-34 (37%)

35-44 (18%)

Happy Clients

Her Finland has collaborated with a variety of Finnish companies, including Fazer, PING Helsinki, Visit Jyväskylä, Matkamessut, Weekendbee & Halti.


“Varpu is an absolute joy to work with, a unique blend of sales-driven engineer and passionate creative. As a workshop trainer, Varpu is an engaging, energetic speaker with an easy-to-understand message.”

– Inna-Pirjetta Lahti, CEO / Ping Helsinki – 


“We were over the moon with the incredible CTR (30%) that our sponsored post at Her Finland generated. We were able to receive these results thanks to Varpu’s careful planning and execution based on the interests of her audience and our marketing objectives.” 

 – Aissa Paronen & Jukka Saarikorpi, Founders / Weekendbee –


“Working with Varpu was very effortless and her work was guided in detail by our business goals.”

– Teemu Mikkonen, Brand Marketing Manager / Nordic Travel Fair, Matkamessut 2019 –





How We Can Work Together 


As a professional content creator with strong attention to detail, specifically optimizing SEO + digital sales, I offer:  


  • Sponsored Posts
  • Social Media Promotion & Takeovers
  • Brand Ambassadorship
  • Collaboration through Press & FAM trips


As a problem-solving MSc with hands-on expertise & proven results in digital sales and marketing, I offer:


  • Data-driven Digital Sales Consulting
  • Trainings & Workshops

Let’s Discuss Business Opportunities

I’d love to hear from you. You can reach me at varpu[at]herfinland.com  

Talk to you soon,